Like a number of other English rayguns of the 1960s, this one was merchandised in conjunction with the popular television show "Dr Who." The Dalek's, robotic antagonists of Dr. Who in the show, are pictured on the very colorful box top to this gun. Although this pistol was distributed by Bell Toys in England, it is identical to the Astro Ray Flashlite Target Gun made in the U.S. by Ohio Art.